Services
Branded motion graphics, software explainers and social ad assets that show what your product does. Agreed scripts, storyboards, revisions and delivery formats for your website and campaigns.
When this service fits
- Your software or service needs a clear animated explanation using its actual product screens.
- A launch or social campaign needs branded video variants, captions and agreed language versions.
Show the product clearly
I offer branded motion graphics for product launches, software explainers, onboarding and social campaigns. The brief defines the audience, the message and the action you want a viewer to take.
Deliverables can include animated brand elements, interface demonstrations, captioned short videos and variations for different campaign messages. Each asset is scoped around the channels and product features you need to explain.
Script, storyboard and agreed revisions
We agree the script and a scene-by-scene storyboard before full animation. Your existing brand, product screens and approved claims provide the source material, with narration and language versions included when scoped.
The proposal defines review stages, revision rounds and who signs off each stage. Script or product changes after approval are scoped separately so the delivery schedule and production cost stay clear.
Assets for the website and the campaign
Delivery formats are agreed for each destination: vertical 9:16 for short-form placements, square 1:1 or landscape 16:9 where needed, with resolution, duration, captions and platform-safe text placement specified.
I supply the agreed exports and versions, with editable project files and licensed components covered explicitly in the scope. Website assets can be prepared with file size and loading performance in mind.
Connected to the product you actually sell
For ERP, booking tools and customer portals, an explainer can walk through the actual interface and workflow using demonstration data. We confirm product names, prices and available features against approved product or ERP records before release.
When combined with marketing automation, creative versions can be organized by campaign and offer for reporting. The proposal defines any data-driven updates; changes to stock, prices or features do not silently change an approved video.
How production is priced
Cost depends on duration, scene count, animation complexity, supplied brand materials, narration, languages, aspect-ratio variants and revision rounds. A short interface walkthrough and a fully animated launch film need different production scopes.
The proposal separates production, any licensed music or voice work, source-file handover and future updates. Ad spend and campaign management are separate services, and the delivery plan lists what you receive and when approvals are needed.
Evidence to review before commissioning
Ask for a relevant motion-graphics portfolio clip or scoped sample, plus a storyboard and delivery specification for your brief.
Agree how delivery will be checked
- Approve the script, actual product claims and storyboard before full animation.
- Check agreed aspect ratios, captions, language versions and platform-safe text placement.
- Confirm revision rounds, component licences, final exports and any source-file handover.
Related services
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